The Malaysia International Gourmet Festival (MIGF) is the country’s premier fine dining event featuring Malaysia’s very best restaurants. Commencing in 2001, the festival started to breathe life into what was then a very small fine dining scene. Though Malaysians had always enjoyed dining out, the preference in those days was almost exclusively for more traditional restaurants and hawker food. There were only a few fine dining restaurants in the country and not many were doing well for the simple reason there was not a big enough base of local diners to draw upon.
From the outset, therefore, the festival’s aims were
two-fold: to increase the size of the population of fine
diners for mutual benefit, and to create sustained interest
in Malaysia’s fine dining scene.
During the festival,
restaurants put aside their highly competitive differences
and join together in a collective marketing effort. Rather
than bringing in chefs from overseas for a limited food
promotion, the festival’s firm focus is on the skills
of world-class chefs already resident in Malaysia. This
emphasises the all-year-round quality of our restaurants—a
vital factor in encouraging more locals to dine out throughout
Special festival menus sold at special festival
prices help attract a new generation of diners and persuade
existing diners to try different venues and dine out
more often. These month-long deals and offers aim to
make fine dining in Malaysia accessible to everyone.
Festival awards also give valuable recognition to the
country’s top food and beverage professionals and encourage
more young people to take up careers in the hospitality
Completing the picture, the Festival is heavily
publicised overseas, selling Malaysia as a top food tourism
destination. Earlier this year, the Festival organiser,
Asia Reach Media was awarded one of the hospitality industry’s
most coveted international prizes—the PATA (Pacific Asia
Travel Association) Gold Award for Marketing in the Industry
Category. The festival has also been recognised by Tourism Malaysia as one of the country’s top 50 official events for Visit Malaysia Year 2007. Simply put it’s an invitation to dine with the best!
For links to past Festival websites, please visit our